July 2, 2022 - The RightLine Report

 
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                      NOTES FROM THE EDITOR
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The terms "conservative" and "aggressive" are familiar to most investors. Mutual funds often have these words in their descriptions, and financial advisors will talk about the various strategies you can use. The basic premise is simple: risk more with the potential to make more money, or reap smaller gains with less risk.

It's also important for traders to have the right strategic posture. But what exactly does "aggressive" and "conservative" mean when you're trading?

The types of set-ups you take reflect your strategic posture. Let's say you're targeting a long entry in a stock that's trading under some resistance. You're aware of this, but want to jump in earlier to capitalize on current momentum. You're assuming that the equity will be able to clear that resistance. This is an aggressive approach. A conservative strategy would wait until resistance has been cleared before pulling the trigger.

Volatility also plays a role. Looking at a stock's Average True Range (ATR), or daily price swings, gives you a sense for how fast it usually moves. Aggressive traders tend to prefer stocks with higher ATRs, while conservative types gravitate toward tickers that tend to have more gradual movement.

A bit of top-down sector analysis helps here. Internets stocks, for example, are usually far more volatile than utilities. Knowing the current tendencies of a sector can help you zero in on set-ups that fit your risk tolerance.

Striking a balance is sometimes the best approach. There's no rule that says you can't have conservative and aggressive positions open at the same time. I've found a mix to be the most effective in terms of growing an account over time. Experiment to find your own balance - but as always, remember to use risk management techniques to protect yourself from intolerable losses.

Have a great weekend!

Kent Barton
Senior Analyst


Note: The markets will close for the USA Independance 4th of July Holiday on Monday July 4th. We wishe you the very best as we celebrate the freedom that we enjoy in this great nation!

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                           "QUICK LIST"
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Stock     07/01     07/01      Buy      Short   Trailing Stops     Gain 
Symbol    Price      +/-      Entry     Entry   Initial/Tighten   Amount 
------  --------  --------  --------  --------  ---------------  --------

FL        25.10     -0.15     25.89      23.8        2.09/1.05      2.12
EDU       20.23     -0.13     21.15     19.08        2.07/1.04      3.12
BPT       21.24      0.77        22     19.57        2.43/1.22      4.28
NOAH      20.33      0.10     20.79                  1.78/0.89      1.82
LSPD      22.68      0.38     23.42     21.42              2/1      3.28


The "Quick List" provides a brief summary of each stock write-up and should be taken in the context of the related write-up presented in the "Stocks Covered in This Issue" section of this Report.

Be sure to read "How To Use The RightLine Quick List" at https://prorightline.com/index.php/rightline-report-quick-list/. In addition,always use the RightLine Risk Calculator before entering any position. For access to the Risk Calculator, go to https://prorightline.com/index.php/risk-calculator/.

To learn more about controlling risk go to the RightLine Risk Control System at https://prorightline.com/index.php/rightline-risk-control-system/

For a glossary of terms unique to The RightLine Report go to: https://prorightline.com/index.php/glossary/

Questions? Send us an email using our contact form at: https://prorightline.com/index.php/contact-us/
 
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                           MARKET SUMMARY
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US stocks kicked off the third quarter with a bullish session on Friday ahead of a long Independence Day Holiday weekend. Traders continue to wrestle with recession concerns, which have increased as monetary policies tighten and economic data suggests slowing activity. On that note, reports show that manufacturing activity slowed in June, while construction spending surprisingly decreased in May. In equities, shares of Kohl's Corporation (KSS $29) dropped after the retailer called off takeover negotiations with Franchise Group (FRG $32), and Micron Technology (MU $52) beat earnings estimates but released guidance well below expectations. The USD/dollar, oil prices and treasuries were higher, gold finished near even.


                     Friday                 On The Week      
                  --------------------   --------------------
Dow                 31,097.26   321.83      -403.42    -1.28%
Nasdaq              11,127.85    99.11      -479.77    -4.13%
S&P 500              3,825.33    39.95       -86.41    -2.21%

NYSE Volume                       4.1B                       
NYSE Advancers                   2,412                       
NYSE Decliners                     805                       

Nasdaq Volume                    4.89B                       
Nasdaq Advancers                 2,755                       
Nasdaq Decliners                 1,719                       

                                 New Highs/Lows

                   06/24  06/27  06/28  06/29  06/30  07/01
                 --------------------------------------------
NYSE New Highs        10     14     12      9     12     12
NYSE New Lows         68     65     89    199    342    205
Nasdaq New Highs      33     26     34     13     18     15
Nasdaq New Lows      147    145    191    346    535    318

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                              TRADER'S TIP:  
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TRADER'S TIP: "Trends vs. Trading Ranges"

"Money management tactics are different in trends and trading ranges. It pays to put on a smaller position in a trend but use a wider stop. Then you will be less likely to get shaken out by reactions while you keep risk under control. You may put on a bigger position in a trading range but use a tighter stop."

~ Alex Elder
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                         THE TECHNICAL ANALYST
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This section contains important technical data for the three major market averages -- the S&P 500, the Nasdaq Comp Index, and the Dow Industrial Average.

For guidance on how to use this information, go to: https://prorightline.com/index.php/technical-analyst-section-rightline-report/
S&P 500 - 3825.33 July 1, 2022

52-Week High: 4818.62
52-Week Low: 3636.85
Daily Trend: DOWN
Weekly trend: DOWN
Weekly Pivot Levels
Resistance 3: 4251.00
Resistance 2: 4043.81
Resistance 1: 3934.57
Pivot: 3836.62
Support 1: 3727.38
Support 2: 3629.43
Support 3: 3422.24
https://www.prorightline.com/rlch/070122SPX.jpg
NASDAQ Composite - 11127.85 July 1, 2022 52-Week High: 16212.23 52-Week Low: 10565.14 Daily Trend: DOWN Weekly trend: DOWN Weekly Pivot Levels Resistance 3: 12873.40 Resistance 2: 12045.92 Resistance 1: 11586.88 Pivot: 11218.45 Support 1: 10759.40 Support 2: 10390.96 Support 3: 9563.49
Dow Industrials - 31097.26 July 1, 2022 52-Week High: 36952.65 52-Week Low: 29653.27 Daily Trend: DOWN Weekly trend: DOWN Weekly Pivot Levels Resistance 3: 34044.51 Resistance 2: 32591.29 Resistance 1: 31844.27 Pivot: 31138.07 Support 1: 30391.05 Support 2: 29684.85 Support 3: 28231.63
************************** MARKET CALENDAR **************************
--ECONOMIC REPORTS AND EVENTS (all times are Eastern):
Monday, July 04, 2022:
04-Jul          Independence Day holiday. None scheduled

Tuesday, July 05, 2022:
05-Jul  10 am   Factory orders
05-Jul  10 am   Core capital equipment orders revision

Wednesday, July 06, 2022:
06-Jul  9:45 am   
06-Jul  10 am   ISM services index
06-Jul  10 am   Job openings
06-Jul  10 am   Quits

Thursday, July 07, 2022:
07-Jul  8:15 am   ADP employment report (monthly change)
07-Jul  8:30 am   Initial jobless claims
07-Jul  8:30 am   Continuing jobless claims
07-Jul  8:30 am   Foreign trade balance

Friday, July 08, 2022:
08-Jul  8:30 am   Nonfarm payrolls (monthly change)
08-Jul  8:30 am   Unemployment rate
08-Jul  8:30 am   Average hourly earnings
08-Jul  8:30 am   Labor force participation rate, 25-54
08-Jul  10 am   Wholesale inventories revision


For a chart of typical Up or Down market reactions to specific major US economic reports, go to "Economic Indicator Effects" at this link: https://prorightline.com/index.php/economic-indicator-effects/
 
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                              TRADER'S TIP: 
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TRADER'S TIP: "The Bigger The Profit, The Tighter The Stop"

As your profits in a trade grow, be sure to tighten up your stops. However this doesn't mean that you should attempt to guess where the "top" is. To consistently get the most out of each trade, be willing to stay in a position until your stop takes you out of the trade. It's okay to be slightly late to take profits, just be sure to set your stops to allow for normal intra-day price fluctuations. A good exit strategy doesn't usually get you out at the "perfect" moment. Why? Because a properly set trailing stop is always wide enough to keep you in the trade long enough to get NEAR the top. Keep in mind that if you do get shaken out too early, you can always get back in if conditions merit.

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                      STOCKS COVERED IN THIS ISSUE    
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CONSUMER CYCLICAL SECTOR

Foot Locker, Inc. (FL: Consumer Cyclical/Apparel Retail) - SQUEEZE PLAY. FL shareholders know what it feels like to be squeezed. Friday's slim price range reveals uncertainty on both sides of the table, a situation which often resolves itself by either Bears or Bulls quickly gaining a clear advantage. The question is "who will win?" Near-term market action tell us whether we should sell short or we should buy shares instead. FL closed Friday at 25.10. The plan is to enter in the right direction by placing a BUY trigger at 25.89 and a SELL short trigger at 23.8. Once FL establishes direction, place your triggered order. As soon as you are in the trade, place a trailing stop in the amount of 2.09. After you've collected a 2.12 profit, tighten the stop to 1.05. Earnings Report Date: Aug 18, 2022. Beta: 1.26. Market-Cap: 2.372B. Optionable.

CONSUMER DEFENSIVE SECTOR

New Oriental Education & Technology Group Inc. (EDU: Consumer Defensive/Education & Training Services) - SQUEEZE PLAY. In certain stocks a tightly constricted price range is a sign that neither bulls nor bears are confident of winning in the near term. This often means that the side that gives up first causes a quick move in the opposite direction. In these fear dominated skirmishes, opposing traders always benefit from the retreat. In the Squeeze Play setup you can actually play both sides of the inevitable surge. EDU traders reached this state of stand-off on Friday with the tightest range of the past seven days. You can take advantage of their efforts by placing a low risk BUY trigger at 21.15 and a SELL short trigger at 19.08. After one of the two orders is filled, cancel the un-triggered order and place a trailing stop at 2.07 which can be tightened to 1.04 on a 3.12 gain. EDU closed Friday at 20.23. Earnings Report Date: Sep 12, 2022. Beta: 0.79. Market-Cap: 3.433B. Optionable.

ENERGY SECTOR

BP Prudhoe Bay Royalty Trust (BPT: Energy/Oil & Gas Refining & Marketing) - SQUEEZE PLAY. BPT traders on both sides of the fence are now locked in a head-to-head shootout. Friday's price range was the narrowest in over a week, as neither Bears or Bulls have been able to clearly gain the upper hand. This gives us an opportunity to catch the next directional move with little risk of loss. To do this we'll place both a long and a short trigger with a BUY at 22 and a SELL short trigger at 19.57. When one of the orders is filled, cancel the remaining order and enter a 2.43 trailing stop. When you've reached a 4.28 paper profit, tighten the stop to 1.22. BPT closed at 21.24 on Friday. Earnings Report Date: N/A. Beta: 0.11. Market-Cap: 454.536M. Optionable.

FINANCIAL SERVICES SECTOR

Noah Holdings Limited (NOAH: Financial Services/Asset Management) - BULLISH BOUNCE. If you are looking for another bouncer with profits in mind, NOAH fits the bill. Shares have been in retreat-mode lately, but now this stock is in the process of bouncing from support. Currently priced at 20.33, plan to buy shares at 20.79 and use a 1.78 trailing stop. Tighten the stop to 0.89 on a 1.82 gain. Earnings Report Date: Aug 15, 2022. Beta: 1.33. Market-Cap: 1.224B. Optionable.

TECHNOLOGY SECTOR

Lightspeed Commerce Inc. (LSPD: Technology/Software-Application) - SQUEEZE PLAY. Sometimes when Bulls and Bears face off in the market arena for a typical day-long battle, there is no clear winner. This is evident when the daily price range contracts to an unusually narrow state. LSPD found itself in this condition on Friday when neither buyers or sellers were able to push ahead. This setup provides traders a chance to hop on board the next breakout - whether it's to the upside or down - with little risk of loss. To do this place a BUY order at 23.42 and a SELL short trigger at 21.42. When LSPD moves outside of Friday's range, one of the orders will be filled. Once you hold a position of shares, cancel the unfilled order and place a 2 trailing stop. After you've got a 3.28 profit, tighten the stop to 1. LSPD closed at 22.68 on Friday. Earnings Report Date: Aug 03, 2022. Beta: 3.19. Market-Cap: 3.387B. Optionable.


IMPORTANT: Before entering any recommended positions, always use the RightLine "Risk Control System" to determine the level of acceptable risk and the maximum number of shares to buy.
Link: https://prorightline.com/index.php/rightline-risk-control-system/

Use "Gap Adjusted Entries" to reset the Entry Price for stocks that gap beyond recommended entry levels.
Link: https://prorightline.com/index.php/gap-adjusted-entries-increase-profits/

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                           STOCK SPLIT SUMMARY
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Below are the stocks that have announced splits and have recently executed or will execute soon. There is generally a return to normal price behavior in the weeks following a split announcement in what we call a "Dormancy Phase." As the stock nears its split execution date it often moves into the "Pre-Split Run" stage where quick and sometimes dramatic gains can occur.
                             Announce     Eff.       Split
Company Name     (Symbol)      Date       Date       Ratio   Options  
---------------- -------     --------    -------     ------  -------   
Amazon            AMZN       3/9/2022   6/6/2022   20-for-1   Yes

For a closer look at the different stages of a Stock Split go to: https://prorightline.com/index.php/trading-stock-splits-stages/

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                           TRADER'S CORNER
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"How To Draft A Trading Plan"

"Plan Your Trade and Trade Your Plan" is a mantra that we repeat on a regular basis. Why? Because we have found that traders who carefully plan each trade have a much better chance of winning in the stock market than those who don't. In fact, properly planning a trade can literally be the difference between making money and losing money.

A successful Trading Plan doesn't have to be complicated. Many traders draft their trading plans in a notebook or on index cards, while others use word processors and spreadsheets. Regardless of the method you choose, every trading plan must contain certain components to be effective. But before we get into the "essentials," let's take a quick look at a few dynamics behind "Planning Your Trade."

Before drafting a plan of action, traders will want to decide what style of trading they prefer. A broad generalization of "buy and sell stocks" doesn't work - the criteria needs to be specific. Successful traders make money in different ways, but each has a well-defined method. On the other hand, a losing trader's plan is always vague and ambiguous. In trading, it pays to be precise, so decide what you like to do and build your plan around that style.

Don't worry about getting locked in to a certain approach; you can always change it later as you gain experience. You can even draft more than one plan if you enjoy different types of trading. The best plans include a set of solid rules that never get broken, and a few elastic rules that allow for real-time decisions to be made when managing live trades. Our judgment improves as we gain experience, so it's good to allow some flexibility in less critical areas of your plan. At the same time, maintain unyielding rules in the more sensitive parts - such as Risk Control.

Okay, now let's layout the essential ingredients to include in your personal trading plan.

~ Determine Your Time Frame

The type of trading you prefer usually defines the time frame. Short term traders who enjoy a fast paced style won't find much action in weekly or monthly time frames, while less active traders generally find that the extremely short time horizons require too much time at the computer. Decide which style best suits your personality, and then select the corresponding time frame. It's usually a good idea to start by spending a few minutes each day. Begin by managing the trades using daily charts, then see if you want to shorten or lengthen the time frame. The RightLine Report offers a variety of stocks in different time frames. Due to the way these stocks are selected and the type of exit strategy used, most of the picks will work for traders who plan to hold positions anywhere from a few hours to a few weeks.

~ Locate The Best Stocks to Trade

Choose a method to determine which stocks to trade. If you are experienced in the markets you probably already have a number of ideas and sources. To make it easier for our subscribers, the Right Line Report presents a wide variety of good stock choices in every issue. They are based on an assortment of trading strategies and tactics that take advantage of predictable market behaviors.

You may also want to develop your own new methods for locating stocks. The educational section on our website at www.rightline.net presents numerous market concepts to help traders understand the nature of price movement, identify trends in every time frame, and choose the tools needed to capture profits.

~ Determine Entry Points

This can be a challenge, for there are almost as many different ways to determine entries, as there are stocks. Again, in an effort to make it easier for our subscribers, the Right Line Report presents specific entry points for every stock in each issue. The exact level to buy or sell short is based on a wide range of technical factors used by our analysts to reduce risk and optimize the potential gain. If you choose to select your own entry points, we provide a large assortment of articles to assist you in developing your own personal methods.

~ Use An Intelligent Method to Select the Number of Shares to Trade

Very few traders and investors realize the importance of balanced "Position Sizing." Most make the mistake of ignoring the size of their trading account when taking on new positions. As a result, many unknowingly join the ranks of high-risk over-traders, and soon find themselves in big trouble. Don't worry, it's easy to avoid when you have the RightLine Risk Manager to help! This simple tool is free to subscribers, but if you prefer to do the math yourself, here are the basics:

"Never risk more than 2% of your trading capital in a single trade or more than 6% of your capital at a time. For example, if you have $100,000 in your trading account, the most you should be willing to risk is $2,000. Before buying a stock, review the chart to locate the best place to put a stop loss order. If you determine that the stock requires 5-points to keep you in the trade while it is trending up, the maximum number of shares that you can afford is 400. ($2,000 maximum risk divided by 5-points = 400 shares.)"

You can see that although doing the calculation isn't terribly hard, the Risk Manager makes the job a whole lot easier!

~ Manage Risk With Stops

You may already know, but a "stop" is an order to buy at a price above or sell at a price below the current market price. Stops, or stop orders, are used to protect our capital and lock in profits. Placing stops is easy, but locating the best place to put them can be quite challenging. To assist traders with stop placement, every stock entry in the RightLine Report includes a suggested stop level. And of course, we offer plenty of help on our website for anyone who wants to learn more about managing risk with stops.

~ Determine Your Exit Strategy

After you've entered a position in a stock and it starts moving, then what? Traders have a lot of different choices when it comes to exiting trades, and the method used can make a world of difference. Some traders routinely use "trailing" stops as their exit strategy of choice, while others choose to exit when the stock hits a certain price, or breaks through a support level, or approaches a resistance level. Other traders will choose to exit based on intra-day swings or expected news releases. Some traders sell half when their target is met and let the other half ride with a trailing stop. Others sell to recover all invested capital, and only keep the stock earned with profits - essentially called free stock. This one is a wealth builder, but results in a lot of positions to manage.

When making a trading plan, remember to plan not only for the upside, but the downside too. The exit strategy is one of the most important parts of any trading plan, and it is fundamental for traders to select an exit plan before entering a trade.

Trade Planning is one of the most important skills that a trader can learn. Make it your strength and you will be well on your way to trading successfully.
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Best of luck and have a Great Week!
 
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