August 13, 2022 - The RightLine Report

 
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                      NOTES FROM THE EDITOR
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Everyone agrees that we should base our trading and investment decisions on rational thinking. However, studies show that the human need to be "right" is usually stronger than the ability to be objective. This common trait is one of the top reasons most folks fail to make money in stocks.

Here's an example: A guy buys a stock with great expectations ... "this baby is going out the roof!" A few days later his "rocket" is dropping like a rock. Fortunately the trading plan includes an exit stop to protect against any real damage.

Unfortunately he fails to exit as planned when that bail-out point is reached. The losses pile up. A short term trade becomes a long-term "investment."

He couldn't pull the trigger to get out as planned. Why? Because of the need to be right.

The need to be right causes most folks to rationalize that as long as they don't sell the loser, there is still a chance that the stock will go back up. Then they will end up being right. You can easily see how this type of thinking will eventually burn up a lot of cash. So how does a trader overcome this compulsion to be right?

The solution is a two step process. First, make the plan. Second, follow the plan no matter what happens. Period.

Here's another example of how the "need to be right" can take control of a trader. Everyone who buys stocks wants to enter each position at the perfect "right" time. Yet when it comes down to the moment of truth, traders often have doubts about whether they should pull the trigger. This uncertainty can be so strong that many will stay on the sidelines and watch the action from a "safe" vantage point.

Fortunately there's an easy way to deal with this problem. Instead of worrying so much about whether the time is "right," spend a few minutes planning what you will do if it DOES turn out to be the right time. Then spend the next few minutes planning what to do if it DOESN'T.

Simply ask yourself, "What will I do if the trade moves in my favor? What will I do if price moves in the wrong direction?" You can easily answer these two questions by drilling deeper. Do you plan to use an initial stop? Where will you set it? If the trade moves to your advantage, at what point will you move the stop up? If the trade moves against your position, are you willing to exit without hesitation at the pre-planned level?

If after going through this routine you find that it's still hard to enter or exit a trade as planned, then do yourself a favor. Automate the process. Place buy orders with your broker so they will be triggered by price action. This allows you to remain objective despite the human "need" to be right.

Do the same thing with all of your exit stops. This way your trading plan is followed automatically. It makes everything much easier, every time, and you don't even have to be there.

Trade well,

- Thomas Sutton, Editor

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                           "QUICK LIST"
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Stock     08/12     08/12      Buy      Short   Trailing Stops     Gain 
Symbol    Price      +/-      Entry     Entry   Initial/Tighten   Amount 
------  --------  --------  --------  --------  ---------------  --------

AVD       20.37      0.27     20.82     19.48        1.34/0.67      1.58
SFM       29.19      0.09     29.92                  1.96/0.98      1.42
DG       253.31      1.44    256.86                 13.87/6.94     10.54
AADI      13.95      0.72     14.16                  1.37/0.69      1.18
PRG       20.71      0.17     21.18     19.67        1.51/0.76      1.54


The "Quick List" provides a brief summary of each stock write-up and should be taken in the context of the related write-up presented in the "Stocks Covered in This Issue" section of this Report.

Be sure to read "How To Use The RightLine Quick List" at https://prorightline.com/index.php/rightline-report-quick-list/. In addition,always use the RightLine Risk Calculator before entering any position. For access to the Risk Calculator, go to https://prorightline.com/index.php/risk-calculator/.

To learn more about controlling risk go to the RightLine Risk Control System at https://prorightline.com/index.php/rightline-risk-control-system/

For a glossary of terms unique to The RightLine Report go to: https://prorightline.com/index.php/glossary/

Questions? Send us an email using our contact form at: https://prorightline.com/index.php/contact-us/
 
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                           MARKET SUMMARY
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The US stock market closed significantly higher on Friday as the S&P 500 recorded its fourth weekly gain in a row. The positive sentiment was triggered by the release of cooler inflation data this week, helping to lower trader expectations of how aggressive the Federal Reserve Bank monetary policy will be going forward. Adding to the positive sentiment was a welcome decline in import prices. In light equity news, restaurant technology platform Toast (TOST $20) reported a smaller-than-expected quarterly loss and raised its anual guidance. Shares finished the session higher. The USD/dollar and gold advanced upward, oil prices were lower, and treasuries were mixed.


                     Friday                 On The Week      
                  --------------------   --------------------
Dow                 33,761.05   424.38      +957.58     2.92%
Nasdaq              13,047.19   267.27      +389.64     3.08%
S&P 500              4,280.15    72.88      +134.96     3.26%

NYSE Volume                      3.83B                       
NYSE Advancers                   2,578                       
NYSE Decliners                     619                       

Nasdaq Volume                    4.79B                       
Nasdaq Advancers                 3,368                       
Nasdaq Decliners                 1,211                       

                                 New Highs/Lows

                   08/05  08/08  08/09  08/10  08/11  08/12
                 --------------------------------------------
NYSE New Highs        27     38     26     61     57     56
NYSE New Lows         46     18     58     23     28     24
Nasdaq New Highs      68    103     47     69     84     96
Nasdaq New Lows       66     36     96     78     47     61

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                              TRADER'S TIP:  
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TRADER'S TIP: "Do Gaps Always Fill?"

Contrary to popular opinion, gaps don't always fill. In fact, price gaps form some of the best levels of support and resistance. The bigger the gap, the more significant the support or resistance zone.
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                         THE TECHNICAL ANALYST
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This section contains important technical data for the three major market averages -- the S&P 500, the Nasdaq Comp Index, and the Dow Industrial Average.

For guidance on how to use this information, go to: https://prorightline.com/index.php/technical-analyst-section-rightline-report/
S&P 500 - 4280.15 August 12, 2022

52-Week High: 4818.62
52-Week Low: 3636.85
Daily Trend: UP
Weekly trend: UP
Weekly Pivot Levels
Resistance 3: 4560.99
Resistance 2: 4392.61
Resistance 1: 4336.38
Pivot: 4224.23
Support 1: 4168.00
Support 2: 4055.85
Support 3: 3887.47
https://www.prorightline.com/rlch/081222SPX.jpg
NASDAQ Composite - 13047.19 August 12, 2022 52-Week High: 16212.23 52-Week Low: 10565.14 Daily Trend: UP Weekly trend: UP Weekly Pivot Levels Resistance 3: 14061.07 Resistance 2: 13452.74 Resistance 1: 13249.96 Pivot: 12844.41 Support 1: 12641.63 Support 2: 12236.08 Support 3: 11627.75
Dow Industrials - 33761.05 August 12, 2022 52-Week High: 36952.65 52-Week Low: 29653.27 Daily Trend: UP Weekly trend: UP Weekly Pivot Levels Resistance 3: 35539.12 Resistance 2: 34474.69 Resistance 1: 34117.87 Pivot: 33410.26 Support 1: 33053.44 Support 2: 32345.83 Support 3: 31281.40
************************** MARKET CALENDAR **************************
--ECONOMIC REPORTS AND EVENTS (all times are Eastern):
Monday, August 15, 2022:
15-Aug  8:30 am   Empire State manufacturing index
15-Aug  10 am   NAHB home builders' index

Tuesday, August 16, 2022:
16-Aug  8:30 am   Building permits (SAAR)
16-Aug  8:30 am   Housing starts (SAAR)
16-Aug  9:15 am   Industrial production
16-Aug  9:15 am   Capacity utilization rate

Wednesday, August 17, 2022:
17-Aug  8:30 am   Retail sales
17-Aug  8:30 am   Retail sales ex-motor vehicles
17-Aug  8:30 am   Real retail sales
17-Aug  10 am   Business inventories

Thursday, August 18, 2022:
18-Aug  8:30 am   Initial jobless claims
18-Aug  8:30 am   Continuing jobless claims
18-Aug  8:30 am   Philadelphia Fed manufacturing index
18-Aug  10 am   Existing home sales (SAAR)
18-Aug  10 am   Leading economic indicators

Friday, August 19, 2022:
19-Aug  10 am   Advance report on services


For a chart of typical Up or Down market reactions to specific major US economic reports, go to "Economic Indicator Effects" at this link: https://prorightline.com/index.php/economic-indicator-effects/
 
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                              TRADER'S TIP: 
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TRADER'S TIP: "Beware of the New York Lunch Hour"

Many traders at the stock exchanges in New York break for lunch at 12:00 noon ET. This mass departure in search of nutrition dramatically lessens the number of shares being traded. The slower pace gives market makers and specialists the perfect opportunity to grab quick profits by implementing low-volume trading strategies.

As a rule of thumb it pays to be skeptical of anything that goes on during the lunch hour. If a strong trend is already in place, watch for a new surge to begin during this break. On days when the trend is weak, reversals are more likely to occur at lunchtime.

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                      STOCKS COVERED IN THIS ISSUE    
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BASIC MATERIALS SECTOR

American Vanguard Corporation (AVD: Basic Materials/Agricultural Inputs) - SQUEEZE PLAY. AVD shareholders know what it feels like to be squeezed. Friday's slim price range reveals uncertainty on both sides of the table, a situation which often resolves itself by either Bears or Bulls quickly gaining a clear advantage. The question is "who will win?" Near-term market action tell us whether we should sell short or we should buy shares instead. AVD closed Friday at 20.37. The plan is to enter in the right direction by placing a BUY trigger at 20.82 and a SELL short trigger at 19.48. Once AVD establishes direction, place your triggered order. As soon as you are in the trade, place a trailing stop in the amount of 1.34. After you've collected a 1.58 profit, tighten the stop to 0.67. Earnings Report Date: Nov 07, 2022. Beta: 0.83. Market-Cap: 628.812M. Optionable.

CONSUMER DEFENSIVE SECTOR

Sprouts Farmers Market, Inc. (SFM: Consumer Defensive/Grocery Stores) - BULLISH BOUNCE. Everyone familiar with price charts knows that a stock tends to bounce its way higher rather than move in a straight line. The lower levels of these short-term rebounds offer a safe and often early entry into stocks that are in the process of establishing longer-term uptrends. SFM's reaction to support on Friday created a Bullish Bounce setup with a BUY entry trigger at 29.92. Use a 1.96 trailing stop, which should work well with SFM's typical daily range. Tighten it to 0.98 on a 1.42 profit. SFM closed at 29.19 on Friday. Earnings Report Date: Nov 02, 2022. Beta: 0.43. Market-Cap: 3.137B. Optionable.

Dollar General Corporation (DG: Consumer Defensive/Discount Stores) - BULLISH BOUNCE. Some people hear of a stock that's performing nicely and then buy it without any regard for timing the entry. This approach usually leaves money on the table, money that could just as well be added to profits. The Bullish Bounce setup provides a well timed entry and reduces exposure to risk by placing both the entry trigger and exit stop near the bottom of the bounce. We have an opportunity to use this approach with DG which met our setup criteria on Friday. The BUY trigger for this trade is at 256.86, and the trailing stop is sized at 13.87. Resize the stop to 6.94 upon collecting a 10.54 point gain. DG closed Friday at 253.31. Earnings Report Date: Aug 25, 2022. Beta: 0.40. Market-Cap: 57.501B. Optionable.

HEALTHCARE SECTOR

Aadi Bioscience, Inc. (AADI: Healthcare/Biotechnology) - BULLISH BOUNCE. Among other strengths, the Bullish Bounce protects traders from buying a stock "at the top" of its current cycle. The entry into this setup always takes place in upward-moving stocks that have retreated a bit under normal conditions. Now sitting at 13.95, AADI is on our radar for a BUY entry at 14.16. If you purchase shares of AADI, be sure to also place a trailing stop of 1.37. Snug it up to 0.69 on a 1.18 gain. Earnings Report Date: Nov 08, 2022. Beta: N/A. Market-Cap: 292.141M. Optionable.

INDUSTRIALS SECTOR

PROG Holdings, Inc. (PRG: Industrials/Rental & Leasing Services) - SQUEEZE PLAY. The ticker for Friday's session shows PRG is now stuck in a tight price band. With the cyclical contraction and expansion nature of volatility in force, we should see a new period of price expansion in the days ahead. To improve the odds of catching the next directional wave, place a BUY trigger at 21.18 and a SELL short trigger at 19.67. When PRG starts moving out of its narrow range, your order will be triggered. Once you're in the trade, cancel the opposing trigger and set a 1.51 trailing stop. Upon reaching a 1.54 profit, resize the stop to 0.76. Earnings Report Date: Nov 01, 2022. Beta: 1.98. Market-Cap: 1.119B. Optionable.


IMPORTANT: Before entering any recommended positions, always use the RightLine "Risk Control System" to determine the level of acceptable risk and the maximum number of shares to buy.
Link: https://prorightline.com/index.php/rightline-risk-control-system/

Use "Gap Adjusted Entries" to reset the Entry Price for stocks that gap beyond recommended entry levels.
Link: https://prorightline.com/index.php/gap-adjusted-entries-increase-profits/

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                           STOCK SPLIT SUMMARY
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Below are the stocks that have announced splits and have recently executed or will execute soon. There is generally a return to normal price behavior in the weeks following a split announcement in what we call a "Dormancy Phase." As the stock nears its split execution date it often moves into the "Pre-Split Run" stage where quick and sometimes dramatic gains can occur.
                             Announce     Eff.       Split
Company Name     (Symbol)      Date       Date       Ratio   Options  
---------------- -------     --------    -------     ------  -------   
Gamestop          GME        7/7/2022   7/22/2022    4-for-1   Yes
Alphabet          GOOG       2/1/2022   7/18/2022   20-for-1   Yes
Nasdaq Inc        NDAQ       7/20/2022  8/29/2022    3-for-1   Yes

For a closer look at the different stages of a Stock Split go to: https://prorightline.com/index.php/trading-stock-splits-stages/

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                           TRADER'S CORNER
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"Tactics For Short-Term Traders Trading The News"

Everyone wants to trade the news, but it's often a fruitless exercise. In most cases, the big money has already acted upon the news by the time you read or hear it. So how can at-home traders take advantage of news-related opportunities without becoming the ultimate bag-holders?

News events generally fall into three categories: economic, company and institutional releases. Economic releases are scheduled well in advance, with most of them hitting the airwaves at 6:30 a.m., 9:45 a.m. or 10 a.m. EST. Company releases can come at any time, but they surge in the weeks following the end of a quarter. Institutional releases spike on Monday mornings but continue throughout the week.

Of the three categories, economic news reaches traders with the shortest delay from the source. Earnings reports come in second, because full-disclosure rules force companies to distribute news through a wide variety of sources at the same time. Institutional releases are the slowest of the three by a wide margin. Traders should assume that preferred clients hear about analyst upgrades and downgrades well in advance of the public.

Realize that your real-time news feed doesn't get you most of the news in real time. Even with government releases, institutions and funds will be at the point of release and acting upon the news before you receive it. They will typically initiate program trades that act instantly to remove perceived inefficiencies triggered by the data.

Traders face a bigger obstacle trying to decipher cause-and-effect relationships between news and price movement. Often they'll assume that good news is good, and buy a stock that's already risen for a few days. But smarter money has already bought the rumor and is now selling the news. The trader is left holding a loss that may persist for weeks or months.

Trading earnings news requires considerable discipline and patience. Start by standing aside through most releases, or exiting positions minutes before the news hits the airwaves. Save your capital for releases that fall well outside current expectations for future revenue and per-share results. It's best to avoid all positions based on prior performance, because that performance is measured by managed numbers that are highly manipulated.

It's still dangerous to play extreme releases, because after-hours trading can be very thin. Reduce your size and place a limit order only when you've done your homework and know the exact price you want to own or sell short. This is typically a few cents above major resistance or below major support. Selling short during extended hours can be quite rewarding, because the Nasdaq has no uptick rule during this time of day.

The best entry often comes during the afternoon following the earnings release, or two to three days later. Here's the theory: Everyone who wants to buy or sell the news takes action within the first few hours after the release. Once they have come off the sidelines, there's no one left to take the side of the market that pushed the stock in its initial direction. A strong shakeout then begins, and it's your time to get to work.

See chart - https://prorightline.com/rlr/TClpnt021404.gif

Pull up a 60-minute chart and pick out the most obvious support and resistance levels. Assume a selloff will get a ride back to the 50- period exponential moving average before there's a substantial recovery. Be ready to hold positions at a loss until the underlying trend reasserts itself or your stops get hit. Place tiered limit orders and enter the trade one small piece at a time. This way you'll be positioned if the market turns ahead of schedule.

When there's a sharp pullback following an early rally, conservative traders should stand aside and wait a few days. This price action suggests that the smart money is selling the news into the hands of an overeager public. This type of reversal often lasts two or three days before profit-taking runs its course and lets the stock move back to the highs. Be patient during this initial selloff and wait for a low- risk entry.

See chart - https://prorightline.com/rlr/TCckfr021404.gif

Selling pressure often will end with a breakout from a simple pullback pattern, such as a bull flag. Although you're making the trade a few days after the earnings release, the intraday chart still generates the feedback needed to find your entry. Once you get in, watch the highs of the earnings day very closely. If a double-top pattern starts to form, exit the position immediately.

These techniques should give you enough courage to jump in the next time your favorite company blows away earnings expectations. But what about those government releases that move the markets every day? How can at-home traders turn a profit at the same time the big boys are firing their biggest guns? Let's start by looking at the market clock.

Many government reports, including monthly unemployment numbers, get released one hour before the market opens at 9:30 a.m. ET. It's vital that you're awake and focused at this important time. Better yet, watch the index futures for at least an hour before the release. This premarket price action reflects an important bias that will get supported or faded, depending on the news.

Don't trade the release directly. Instead, take note of price boundaries hit by the futures after the release, but before the open. The key observation is whether they trade into or through obvious support-resistance barriers. Trading into a "line in the sand" suggests the broad market will reverse shortly after the open. Trading through a barrier can trigger an equity breakout or breakdown within the first 45 minutes of the regular session.

The strongest trend days appear when there's synergy between the prerelease bias and subsequent news. The broad market can gap up and hold above the opening price easily when these two forces work together. But watch out for a shakeout day when the unemployment numbers give neither side an advantage.

These choppy sessions often present good opportunities to build swing positions for the following week. Pick your prices early and step in slowly as the shakeout pulls the market into your numbers. Then hold tight through the weekend and look for follow-through on Monday or Tuesday.

Don't try to interpret the news on a fundamental basis -- just stick to the charts and play the numbers. When you second-guess yourself because a release looks bullish or bearish, you'll hesitate just as the best trade is being offered to you. The bottom line is, we're not smart enough to understand the news and what it suggests about the economy. But we can see how everyone else is interpreting it and then take appropriate action.

Remember that you're a trader, not a gambler. Never buy or sell before economic numbers just to play the release. These are lottery tickets that have no place in a sound trading discipline. It's even worse if you make money by doing it because the profit reinforces a horse race mentality that leads to disaster.

Many lesser economic reports are issued at 6:30 a.m., 9:45 a.m. and 10

a. m. ET. Some news is even released during the lunch hour. Keep in mind most of these reports are not market movers and will be traded as excuses rather than responses. In other words, focus your attention on the periods when the reports hit the airwaves, but don't get hung up on the data.

This strategy becomes very important when releases take place 15 or 30 minutes into the new trading day. The big boys often paint the numbers into the news and then fade that direction. Beneath the surface, they're using the release to find better prices to sell short or shake the public out of long positions.

You can often predict this reversal through a simple convergence- divergence analysis. Consider where the market closed the prior day and the sentiment at that time. A common scenario is a sell-off day that closes near the lows. You wake up the next morning expecting a red screen and a gap down. To your surprise, the index futures are up a few ticks and look ready to rally.

Then you recall there's an economic release coming out at 10 a.m. A rally continues into the report, and then the market sells off on relatively good news. It turns out a bid was being kept under the index futures so big money could sell short at higher prices.

This is typically done with reports the public thinks are market movers, but institutions recognize as old, flawed or inconsequential data. Gross domestic product reports, like the one released last week, fit perfectly into this category. Durable goods numbers, regional manufacturing data and even inflation indices such as the producer price index and consumer price index also fit into this category.

Traders can still take advantage of real surprises on these secondary reports. Watch for economic numbers that fall well outside standard deviation. Earlier this year there was a massive rally following the relatively obscure Empire State Manufacturing Survey. The number was so far above expectations that everyone had to stop and take notice.

All bets are off when the market spits out one of these unexpected events. The good news is you're standing on equal footing with the big boys when this happens, because they're just as surprised as everyone else. It's a perfect time to keep it simple and trade the trend.

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This special guest article was written by Alan Farley, author of "The Master Swing Trader."
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Best of luck and have a Great Week!
 
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